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A MOVEMENT TO BE A BETTER HUMAN THROUGH DOING IT BETTER.

WHY FIVE ALPHA
NEW DROP!

THE STANDARD ISSUE HAT V4

Built for running and training, the Standard Issue Hat is lightweight, crushable, and made to move with you. With a soft short bill, moisture-wicking materials, and flexible side panels, it keeps you comfortable so you can do it better, mile after mile.
Available Now (PRE ORDER) for 10% off!

THE STANDARD ISSUE HAT: V4

$30.00
Shop now
THE STANDARD ISSUE HAT: V4

Featured collection

BEST SELLERS

THE SIGNATURE TEETHE SIGNATURE TEE
THE SIGNATURE TEE Sale price$35.00
Color
(5.0)
MIDNIGHT COLLECTION HOODIEMIDNIGHT COLLECTION HOODIE
MIDNIGHT COLLECTION HOODIE Sale price$65.00
Color
(3.5)
CLASSIC OVERSIZED TEE- ROUGH SEACLASSIC OVERSIZED TEE- ROUGH SEA
CLASSIC OVERSIZED TEE- ROUGH SEA Sale price$30.00
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#ALPHACHALLENGE

Doing it better means staying on your grind. Tap in and see how you fare in this grueling workout. Share your results using the #ALPHACHALLENGE hashtag and tag 3 buds who you think deserve a kick in the ass.

3 Rounds

1 mile run

20 push ups

20 leg raises

20 squats

5 burpees

DO IT BETTER.

clothing you can trust

Shop the look

THE SIGNATURE TEETHE SIGNATURE TEE
THE SIGNATURE TEE Sale price$35.00
Color
(5.0)
Sold outMIDNIGHT COLLECTION SWEATPANTSMIDNIGHT COLLECTION SWEATPANTS
MIDNIGHT COLLECTION SWEATPANTS Sale price$45.00
Color
(5.0)
Sold outOLD SKOOL ALPHA HAT
OLD SKOOL ALPHA HAT Sale price$34.00
THE SIGNATURE TEETHE SIGNATURE TEE
THE SIGNATURE TEE Sale price$35.00
Color
(5.0)
Sold outMIDNIGHT COLLECTION SWEATPANTSMIDNIGHT COLLECTION SWEATPANTS
MIDNIGHT COLLECTION SWEATPANTS Sale price$45.00
Color
(5.0)
Sold outOLD SKOOL ALPHA HAT
OLD SKOOL ALPHA HAT Sale price$34.00
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A company with one goal: you

"Absolutely love 5ALPHA! The quality, style, and attention to detail in their clothing are unmatched. Every piece I've purchased has become a staple in my wardrobe. "

Jenna S. | Philadelphia PA.

"The customer service is fantastic, making the entire shopping experience a delight. Owner came to my house to deliver a product for me. Talk about quality care!"

Chris C. | Collegeville PA.

"Proud to support a brand that combines fashion with ethics. 5ALPHA is my go-to for all things stylish and sustainable!"

Makayla W. | Princeton NJ.

"The ALPHA's team dedication to customer satisfaction shines through in every interaction. Plus, knowing that I'm supporting a brand committed to sustainability makes the shopping experience even more fulfilling."

Rich A. | King of Prussia PA.

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Thank you for letting me live out my dream and helping me be part of yours.Special guest at the end…will Bella continue to be a surprise guest in our next drop??👀More to come ❤️Do it better!

Thank you for letting me live out my dream and helping me be part of yours.Special guest at the end…will Bella continue to be a surprise guest in our next drop??👀More to come ❤️Do it better!

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Wow! A hell of a year everyone and it couldn’t have been done with each and everyone of you.We cannot wait to turn up the heat in 2026 and continue to bring you the best of all that we have.As always, do it better.❤️🤞🏼

Wow! A hell of a year everyone and it couldn’t have been done with each and everyone of you.We cannot wait to turn up the heat in 2026 and continue to bring you the best of all that we have.As always, do it better.❤️🤞🏼

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The only person you have to prove to is yourself.Do it better.#5ALPHA #DOITBETTER

The only person you have to prove to is yourself.Do it better.#5ALPHA #DOITBETTER

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That moment when you realize it's still summer 😎Good things are coming!Do it better.#5ALPHA #doitbetter #summer #beach #lifestyle #friends #workout #military #vibes

That moment when you realize it's still summer 😎Good things are coming!Do it better.#5ALPHA #doitbetter #summer #beach #lifestyle #friends #workout #military #vibes

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Get the ideas out of the notebooks and into the world.Do it better.#5ALPHA #DOITBETTER

Get the ideas out of the notebooks and into the world.Do it better.#5ALPHA #DOITBETTER

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Our team member @deondre.fit has once again proven what it means to do it better—not only by winning his bodybuilding competition, but by showing the discipline, humility, and relentless work ethic that truly set him apart.Beyond the stage, he’s the kind of person who lifts up those around him, leading by example with integrity and heart. His victory is a reflection of countless hours of dedication, and we couldn’t be prouder to stand behind him. As he sets his sights on the next challenge, we’re excited to continue supporting his journey every step of the way.Amazing job Deondre! We cannot wait to see what you accomplish next!

Our team member @deondre.fit has once again proven what it means to do it better—not only by winning his bodybuilding competition, but by showing the discipline, humility, and relentless work ethic that truly set him apart.Beyond the stage, he’s the kind of person who lifts up those around him, leading by example with integrity and heart. His victory is a reflection of countless hours of dedication, and we couldn’t be prouder to stand behind him. As he sets his sights on the next challenge, we’re excited to continue supporting his journey every step of the way.Amazing job Deondre! We cannot wait to see what you accomplish next!

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